Alex Telfer is an award-winning Advertising photographer and also a Video Director, born and raised in the industrial North East of England. After initially intending to pursue a career as an Art Director or Graphic Designer, Alex was introduced to photography and he became instantly captivated from the very first experience. At the age of 18, Alex proceeded head long into the unknown world of professional photography. After graduating from Art School, Alex assisted in London before returning to his native North East to set up his own business in 1992. Alex went on to cut his teeth in the competitive world of advertising photography, focusing heavily on the more creative side of things. It was his great love of photography that continued to inform the many creative collaborations that developed with the advertising agencies of Newcastle at the time. It became a great grounding in developing his photographic skills and gave him the springboard to realise his ambitions. It was at this time that Alex secured his first inclusion into the D+AD Annual. The following years saw Alex begin to shoot for agencies in Edinburgh, Manchester and Leeds and this pattern continued along with his ever-growing enthusiasm for photography. In 2003 Alex purchased a semi derelict 19th Century Church in Byker, Newcastle and set about renovating the building into Kingsland Church Studios. The following years saw Alex acquire representation in London, New York and Paris. In 2009, Alex was honoured with number one status in Campaign magazine’s Top 10 Photographers. It was at this time that Alex’s skills as a Commercials Director became much sought after with films for Guinness, Visa, Baxter’s Soup and Fred Perry to name a few. Recent commissions include campaigns for Lurpak (Wieden + Kennedy), Canal+ (BETC Paris), Guinness (AMVBBDO), Easyjet (VCCP), Visa (Saatchi & Saatchi), Network Rail (M+C Saatchi), RNLI (Leo Burnett), Martini, Fred Perry, BBC and Nike (Wieden+Kennedy). Editorially, Alex is commissioned by the Observer, The Guardian, The Sunday Times and The New York Times. Over his career Alex has won many awards within the industry and in 2017 was honoured with The International Photography Awards “Photographer Of The Year” which is one of the greatest achievements within the world of photography.