Daniela Federici hails from Melbourne, Australia but has called New York home for over two decades. Daniela Federici has worked with numerous luxury fashion & travel, brands, glossy magazines and “A” list celebrities during her storied career. Her experience has taken her around the globe to shoot for various publications advertising agencies and music companies. She works directly with brands to create a ‘STORY’ or umbrella LOOK and STYLE, that is uniquely theirs in the form of photo campaigns, brand videos, TV commercials. – Daniela moves effortlessly across all visual mediums, capable of fulfilling all areas of advertising, digital content and social media from print to video with a small, yet efficient team creating a uniform and consistent point of view for Brands across all platforms.
In 2012, Daniela developed a digital content company- Nomad Media Industries. Working with brands as a creative director on their various content initiatives as brands were prioritizing video and “branded content”. She creative directed, wrote and directed video projects for Conde Nast Traveler on art and design at the Venice Biennale, Vogue / Gucci & Bulgari collaborations, Leading Hotels, St Regis, The Taj Palace, SM Aura with Sarah Jessica Parker, the John Legend Experience, Ghurka with Celine Cousteau, Vanderbilt, Hensely, Blue Illusion, as well as her award winning fashion film ‘Storm’ for Badgley Mischka, which won best Creative fashion film at the 2017 International Fashion Film Festival.
Daniela is currently producing a passion project which is a TV series about compassionate people making a difference, with host Celine Cousteau, Granddaughter of Jaques Cousteau, titled ‘Coming Up for Air’. Each episode focuses on people making positive change in the areas of environmental, humanitarian and cultural causes. Daniela is creator and EP. The series shows how creativity and innovation can find a solution to some of the worlds most pressing problems.
