Ruggero Lupo Mengoni is a Videomaker, Art Director, Photographer, 3D Artist. Ruggero was born in Florence, Italy he works as a freelance photographer since 2003 in Florence, London and Milan. Since 2010 he started working in videos for the music and fashion industry, in 2012 and 2017, he was the finalist of ASVOFF film festival of Diane Pernet in collaboration with Teatro dell’Arte della Triennale di Milano and Vogue Italia. Twice finalist of the International Talent Support in collaboration with Diesel and Mini Cooper, second price of the Biennale della Fotografia in Turin in 2004. His work is shown in many international magazines, editorials and advertising campaigns (Luisa Via Roma, Uomo Collezioni, Women, Wu Magazine, C-Head Magazine, Impulse, Let Them Eat Cake, Cake It, Men’s Health, Vogue Italia, Financial Times, i-D italy; Walter Van Beirendonck, Craig Green, Les Copains, Thamanya, Stone Island). Recently creator and director of Polarys Collective in collaboration with Yasmine Saliba, he blends photography and video with digital 3D and animation, for the production of fashion advertising, catalogues, art installations, performances and films. He worked 8 years as leading teacher in POLIMODA Institute, actually leading teacher in Istituto Marangoni Firenze.